Amul - the Ads of India

Baaaju!!!!!!!!!!!!!! Now its time for women to step aside.... coz.... the fairer sex is being ignored and men are being wooed in the beauty industry.... for the first time in the history of the mankind...

Com'on gals!!! We men need to change with time.... No!! No!! I am not praising the new "Fair and Handsome" fairness cream for men launched by Emami ... In fact, this is what Amul has come up with .....

This is what I like about the Amul ads..... Their ads are not just a source of amusement but they also make us aware of the controversies surrounding us....Somehow they always manage to bring a smile on the faces of people.... All the credit for this utterly butterly girl goes to Mr. Sylvester daCunha, the then managing director of an advertising agency, ASP, in the late 1960s.....

From the late sixties to this day... Amul ads have come a long way.... What continues to amaze me is the catchy lines they use..... Hats off to all the brains behind the Amul ads for coming up with something new every time.....In fact, Amul is ready to enter the Guinness Book of World Records for being the longest running ad campaign ever....

I am a big fan of Amul ads... Its my dream to make such fantastic ads..... May my dream come true.... Amen...

P.S. All the guys who want to get amused can click here. I promise you wont be disappointed...

And the Oscar goes to...

The recent Indian film sent to the Oscars seems a Paheli to many.... It has raised hue and cry from each and every corner of the country. The choice of the jury members is being dissected by all the movie buffs across the nation. I don't understand what this brouhaha is all about. What difference does it make if we fail to win an Oscar? And why the hell should we be worried about winning an Oscar??

How does one decide that Oscar is the best award one can get for his contribution in making a film?? What makes us think so?? Let us face the facts....

Hindi film industry is the largest film industry in the world. Hindi films are watched by millions of people in the Asian subcontinent and the craze is being caught in U.K. and other European countries as well... On the other hand Hollywood movies are watched by a selected few... No one can compare the audience level of these two film making industries.... The Hindi film industry has half the world as its audience...

No doubt... the quality of films produced by Hollywood supersede those made by Indian film makers... Also many of the Hollywood movies are remade shamelessly by the Indian film makers....But the point is ... why should the Hindi film makers vie for an Academy award when the Hollywood audience hardly acknowledges the efforts put by other film makers outside U.S.A.... I just want to make my point... "We don't need Oscars to prove that we make good films to the West...." Don’t you agree??

Let your Hair Down

It’s been a long time since I have heard the musical sound of scissors chopping my hair. Yes, this time I am growing my mane. I never thought I will be growing my hair at any point in my life. But yes.... I did want to go bald once .... Just imagine the cool breeze blowing and soothing your bald palate....

I always wanted my palate to be shiny and so dreamt of applying lots of oil on my shaved head to make it shine like a sun in the clear sky.... I wanted that shimmering effect... But alas!!! My dream never materialised......

After joining a call center I met a guy called Jai.... He was a kind of guy who had this mischevious smile and believe me... he lived to his reputation.... I bonded with him pretty soon... I guess thats the reason they say.. "Birds of a feather flock together"..... I always love doing Keedas....

Now, Jai with his pony tail looked like a perfect punter on the prowl for doing that Keeda Masti...He was the one who inspired me to to grow one pony myself..... But then there was a problem.... my hair is curly... its like a dog's tail... No matter what you do.. it always wanders in direction of its own...... So, I was about to give up this idea of growing my hair but then decided against it....

Months passed and my long hair came under severe criticism.... everyone from my family members to my friends had an opinion on it...... My mom was the one who I feared the most..... After all she had warned me.... "Denzil... you tie a pony once and it will be easier for me to chop that pony off....."

Poor me!!!! I was scared.... had night mares at night....What if my mom really did that... "Main toh kisi koh apne Baal dikhane layak nahi rahoonga"....... Thank God... she did not do that.... It's been close to 8 months now.... I have visited the barber only once during this period....and this is how I would have looked if I had been to the barber....


Now... its become a trend for the guys to grow their hair.... You can find such long haired guy species in any of the call centers...... Its very typical for any call center guy to have long hair.... Most of them are in the race to grow their hair just to get that rockstar look...

My new hairdo has even earned me a new nic name from my manager .. "CURLY" ... Tell you what??? My manager is jealous of my long curly hair (ghane mulayam kale baal).... You know why??? Simple... I think you guessed it right....

P.S. I charge nominal fees for featuring in Shampoo advertisements.